Long & Waterson, Shoreditch

THE newly renovated Long Street residential apartments, part of the Long & Waterson development in Shoreditch, London, includes over 4,500sq m of Domus’ Pergo engineered wood flooring in a bespoke natural oak colour across all living areas and bedrooms.

All of the apartments in 1-3 and 5-9 Long Street are unique, each retaining the original 1950s window settings of the original warehouse units alongside their authentic brick walls. In a 190mm x 1820mm plank size, the wood flooring from Domus’ Pergo collection used throughout is said to offer a stylish, contemporary feel to the apartment interiors. The site’s original heritage is clear to see. Workshops and artisan studios have been reimagined into lofts and apartments, while The Waterson Building which sits next to the Long Street apartments provides a new element to the ever changing face of Shoreditch.

Set back from the lively intersection of Old Street and Shoreditch High Street, in a quiet enclave, the Long & Waterson development has been designed to capture and celebrate the unique aesthetic of Shoreditch. Drawing on the heritage of the site, which was originally a collection of artisan workshops, the development reportedly offers a wide and varied range of accommodation. From one bedroom to four bedroom lofts, apartments and penthouses, Long & Waterson is described as a unique and rare collection of beautifully imagined homes.

Long & Waterson is said to thoughtfully balance the past, present and future. Surrounding a central landscaped courtyard, the scheme has been designed to engender a communal feel, which is focused around the shared outdoor area. Along with amenities created for everyday life, these residences ‘take Shoreditch living to a new level’.

The interiors of all the homes in the Long & Waterson development have been very carefully considered in order to reflect the urban feel of Shoreditch that so many have come to love. Fletcher Priest, a cosmopolitan, award-winning architectural practice has carefully developed the design post planning. The ethos of the 1950s modernist architecture and the heritage of the site has been kept in mind, including workmanship in leather, woodcarving and turning and tailoring. The original architecture of 1-3 & 5-9 Long Street very much lent itself to use as workshops, and the refurbished apartments have retained the original brickwork and window settings.

Eran Chen, founder and executive director of ODA, a boutique architectural firm based in New York who worked on the interior design for the original Long Street buildings, says: ‘The interior scheme is a reaction to the use of materials in both the site’s history and in its current context’.

The Pergo engineered wood flooring from Domus used throughout all Long Street apartments in the original 1950s building is said to add further warmth and character to the rooms alongside the other interior features. The natural oak tone specified is a reportedly bespoke colour made especially for the Long Street apartments, offering a ‘timeless beauty’ in a standard brushed finish which is said to accentuate the natural grain structure, enhancing the authentic look and feel of the flooring.

The prime grade of the wood used is said to be a premium natural wood product, with minimal colour variation and minimal knots. The prime grade planks are very uniform in colour and structure, while the matt lacquer reportedly makes the floor dirt-repellent, easy to clean and resistant against water as well as household chemicals.

The planks are constructed of a 3.2mm oak hardwood wearing level on a 10.8mm spruce core with spruce backing. This reportedly robust and innovative construction, comprised of three layers of wood, means the planks are designed for maximum durability. The grain runs in different directions to reduce the natural swelling and shrinking caused by fluctuations in humidity and temperature.

Pergo wood has reportedly been designed to enhance any interior, exuding ‘natural warmth and character’. The matt lacquer surface treatment is said to protect the wood while highlighting its natural appearance, reportedly offering the look of an oiled floor with the easy maintenance and protection of a lacquer. Planks are treated with seven layers of protective lacquer, resulting in the matt look of an oiled or even untreated wood floor.

Pergo wood is said to utilise ‘innovative and patented’ PerfectFold 3.0 click-system technology for fast and simple installation; planks can reportedly be clicked together with no risk of damage and reinstalled easily if they need to be lifted up and put back down again.

Eran Chen, says:
The way the existing building had been designed showed enormous potential to tempt occupiers beyond the building frontage, which was a huge advantage over other schemes in the area. I really believe that millennials will change city structures, bringing different needs to those traditionally served by cities. Usually, you have your apartment then you have the street – a private space and public space. Here at Long & Waterson we have interstitial spaces – interesting communal spaces for transitioning, gathering and creating a sense of community. It’s like a semi-public space. I see this as an essential differentiator of this scheme.

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