Impressive projects, happy customers
By Lisa Tomlin CEO Carpet & Flooring (approved CFS Stockists).
OFFERING a wealth of benefits, carpet tiles are quickly becoming the floorcovering that installers want to fit, and customers want to choose. With design flexibility and functionality, fitting simplicity and easy cleaning solutions, carpet tiles have increased in popularity for those who want to use flooring to express their brand and futureproof their environment.
Moreover, with tiles available in both square or plank shapes, the design configurations are endless.
What is CFS?
With more than 40 years’ experience in the supply of commercial floorcoverings, CFS provides unrivalled service, knowledge and expertise across commercial, education, healthcare, hospitality and governmental sectors. Its carpet tile range offers a high-performance solution for architects, specifiers, contractors and designers, to suit any budget and project, at a consistently high level of quality.
The advantages of using carpet tiles
Available in a variety of textures – from soft and comfortable, to durable and hard-standing – colours and both square and plank sizes, carpet tiles aren’t just sufficient enough to last the test of time, but also allow the customer to add a unique and individual style to their setting. There are no limits to the design configuration of carpet tiles, meaning even the most adventurous customer can achieve their vision.
Easy to install
Carpet tiles are easy to install and are easily replaceable should even one or two tiles become damaged.
Carpet tiles are typically maintainable with a regular vacuum. That’s because they’re highly-durable, hard wearing and stain resistant. Commonly used in high-footfall areas, they inevitably face the impact of spills, so it’s wise to inform a customer to treat any area as quickly as possible.
Carpet tiles are a cost-effective choice compared to many other flooring options. There’s no need for underlay if you’re fitting atop laminate, vinyl or concrete; they’re easy to fit in awkward shaped rooms resulting in less wastage than a broadloom; custom designs can be created for less than the cost of a custom carpet; and as you can remove and replace one tile at a time, the customer needn’t worry about replacing the whole floor should it become damaged.
Carpet tiles are a popular choice across retail, education and office environments owing to their hard-wearing capabilities that mean they withstand a high footfall. But did you know these other benefits to using carpet tiles in these specific industries?
Retailers use proven techniques to ensure shoppers spend more money within their establishment, and tactical carpet tile placement is one of those methods. Using clever colour choices to create walkways encourages shoppers to focus their attention on particular areas of the store, so often retailers will place higher priced items along pathways.
Creating longer blocks of flooring, using carpet tiles, subconsciously encourages the shopper to walk slower, meaning they’ll spend longer looking at products – helpful if a retailer is demonstrating a new range.
Carpet tiles are perfect for education environments, where colour very often dominates learning patterns. Choosing a neutral colour based around nature – for example, sand, grass or stone – invokes relaxed feelings, which are particularly useful in a library or quiet zone for pupils needing time away from class.
Similarly, using bright colours in classrooms encourage creativity and makes for a friendlier-looking building. With the flexibility carpet tiles offer, schools can quickly achieve desired looks for budget-friendly price points.
Flooring can be used to demonstrate the value and worth of a brand. If a visitor can see and feel the high quality of a floorcovering underfoot, such as with a particularly plush carpet tile, they’ll instinctively associate the building with grandeur, meaning they feel more special.
Brands that make customers feel special are proven to have stronger relationships and higher sales, so it pays to choose a higher quality tile in such environments.
Brands can also consider creating custom styles to suit their overall image, using various colours and textures of tile.
Lisa Tomlin, CEO of Carpet & Flooring (approved CFS stockists) on what to consider when fitting carpet tiles
It’s paramount you understand the products you’re specifying in a building, as well as the needs and wants of the end-users. Spending time recognising habits of the client, what their interior design aspirations are and the budgets they’re working to will ensure you specify the right tiles for the project, with significant time savings in the long run.
It’s difficult for a customer to determine which floorcovering is best for the environment without looking at products in the flesh. While screen monitors and brochures provide an idea of the material and colour scheme, it’s only by looking at, and feeling, the actual product that’ll ensure the most suitable carpet tile is selected. Working with a distributor that can supply product samples at a suitable size and promptly, means plans can be approved quickly and projects completed on time.
Customers may have a particular product in mind for their environment before you even arrive to consult the job, so it’s vital you’re equipped with knowledge on which tiles work best with which rooms. Some lend themselves to particular environments better than others; robust coverings are put to best use in high footfall areas, such as hallways and corridors.
Providing this guidance will result in a well-suited specification and a high-end installation.
In today’s economic climate, budgets are key. As well as making savings on the original fitout, customers need to know renovation won’t cost a small fortune, so carpet tiles – which can be easily replaced – are often favoured.
On-trend styles also change rapidly. 2015 saw grey flooring increase in popularity; geometric style floorcoverings were the go-to in 2016, and chevron designs were in demand throughout 2017. Choosing carpet tiles up front means your customers can switch up their flooring as often as they like.
Zoning, using carpet tiles, allows a customer to install a variety of shades or textures throughout a property or building, using them to highlight different key areas. It makes each room or area feel unique and demonstrates its individual purpose, and also allows the flooring to match the interior design of a particular space, rather than being a blanket-fit across a whole building.
Customers are taking a much more considered approach to choosing floorcoverings, but carpet tiles continually emerge as offering a flexible, future-proofed option to fit all budgets and styles.
By understanding recent trends in carpet tiles, developments in the technology that creates them and changing customer requirements, installers and specifiers will help increase the popularity of carpet tiles further, resulting in impressive projects and happy customers.
Five things you didn’t know about CFS
- CFS provides carpet tiles for commercial, leisure, healthcare, education and governmental
- CFS currently has 24 carpet tile ranges, and it’s always growing
- CFS has a next day sampling service, allowing you to get a speedy turnaround on projects
- CFS is available from Carpet & Flooring, which has 11 branches around the UK
- CFS has over 40 years’ experience, with an unrivalled service, knowledge and expertise